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WEBINAR INSTRUCTOR
Yiannis Kotsis Giannarakis Entrepreneur - Innovation Coordinator
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GUEST EXPERT
Tom (Athanasios) Katsioulas Silicon Valey Technology & Ecosystem Strategist
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GUEST EXPERT
Petros Soukoulias Digital Transformation Expert, Advisory Board at SEEMS P.C.
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Date October 15th 2021
Time 17:30pm (UTC+3, Athens)
WEBINAR DESCRIPTION / What is it about
Short introduction What is it about
This webinar explores the development of effective Go-To-Market strategies on a global scale. Concepts, best practices and theory is combines to offer the participants a broad but practical view of competing in modern business landscape.
New models of doing business as platform economy are introduced which along with best practices and big fails offer a view of the global economy. Additionally guest experts and entrepreneurs from Silicon Valley and Europe offer their perspective and experience offering a real world view and triggering a discussion between participants.
Key topics covered
Upon completion of this module participants will be able to:
- Understand what is an ecosystem and how it works
- Critically assess how the external environment may impact on a firm’s internationalmarketing strategy
- Assess and compare alternative foreign market servicing strategies and their drivers, andapply appropriate selection choices in context
- Appraise the factors that impact a firms internationalisation strategy and selection criteriafor foreign markets
- Understand platform economy and how new models affected the eco-system
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