Yiannis Kotsis Giannarakis Entrepreneur - Innovation Coordinator

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Tom (Athanasios) Katsioulas Silicon Valey Technology & Ecosystem Strategist

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Petros Soukoulias Digital Transformation Expert, Advisory Board at SEEMS P.C.

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Date October 15th 2021

Time 17:30pm (UTC+3, Athens)

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WEBINAR DESCRIPTION / What is it about

Short introduction What is it about

This webinar explores the development of effective Go-To-Market strategies on a global scale. Concepts, best practices and theory is combines to offer the participants a broad but practical view of competing in modern business landscape.

New models of doing business as platform economy are introduced which along with best practices and big fails offer a view of the global economy. Additionally guest experts and entrepreneurs from Silicon Valley and Europe offer their perspective and experience offering a real world view and triggering a discussion between participants.

Key topics covered

Upon completion of this module participants will be able to:

  • Understand what is an ecosystem and how it works
  • Critically assess how the external environment may impact on a firm’s internationalmarketing strategy
  • Assess and compare alternative foreign market servicing strategies and their drivers, andapply appropriate selection choices in context
  • Appraise the factors that impact a firms internationalisation strategy and selection criteriafor foreign markets
  • Understand platform economy and how new models affected the eco-system
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